INSIGHTS: A ONE-DAY ESCAPADE ON AN INFLATABLE SUP?

Insights
SUP

16 october 2025 0

Shared experiences: Gliding over water as a refreshing escape from everyday life.

Some activities have the power to change our daily routine without requiring weeks of planning or a big budget. Stand-up paddleboarding, or SUP, is one of them. An inflatable board, a paddle, a body of water, and suddenly, the day becomes a pocket of freedom.

SUPers: Julie, GONG staff, and Servane on I-SUP Allround and I-SUP Cruising boards.

What explains the growing enthusiasm for SUP cruising?

1. An adventure within reach

No need for turquoise oceans or surfing experience, an inflatable SUP sets up in minutes and fits easily in the trunk of a small car.

“What I love most is the spontaneity. On Saturday morning, I check the weather, toss the bag in the car, and twenty minutes later I’m on the water.” Julie, 26

A well-designed SUP is stable and fast, even for beginners. In just a couple of minutes, you find your balance and glide comfortably across the water.

“I’d never tried SUP before, yet after just a few minutes I was paddling calmly in the middle of the lake. It’s very intuitive.” Frédéric, 48

2. Escaping close to home

Peaceful rivers, hidden lakes, quiet sea inlets, or simple ponds, there’s always a body of water waiting to be explored just a few kilometers away.

“I rediscovered my region thanks to SUP. Everything looks different from the water.” Ombeline, 30

This gentle form of mobility invites you to slow down. All you hear is the soft ripple of water and the dip of your paddle. Stress fades away, replaced by the calm rhythm of the current.

“It’s my weekend bubble, an hour on the SUP feels like three days away.” Jeanne, 25

SUPers: Julie, GONG staff, and Servane on I-SUP Allround and I-SUP Cruising boards.

3. A solo or shared getaway

Thanks to elastic straps at the front, it’s easy to secure a backpack with picnic supplies or even gear for an overnight bivouac. Some prefer a meditative solo outing; others go in pairs to share the effort and the view.

“We pack a picnic, stop at a beach you can’t reach on foot. It's a peaceful adventure.” Laury, 27

4. Suitable for every pace

SUP adapts to everyone: you can paddle leisurely or pick up speed for a good workout.

“It’s exercise without pressure. If I want to burn energy, I paddle hard; if not, I just let myself drift.” Benjamin, 43

Even kids enjoy it, it’s fun and safe on calm water. With family or friends, it’s a shared adventure within everyone’s reach.

5. An investment in lasting memories

A quality inflatable SUP is sturdy, durable, and quickly pays for itself. Unlike fleeting hobbies, it offers years of escape for the cost of just a few outings.

“My SUP is four years old and still looks new. Every trip reminds me why it’s my best leisure purchase.” Aymeric, 36

Inflatable boards are also highly resistant, no worries if your paddle bumps the board or you dock on a rocky shore.

SUPers: Julie, GONG staff, and Servane on I-SUP Allround and I-SUP Cruising boards.

In summary: Freedom, simplicity, nature

No special conditions required, just a bit of sunshine (or not), a breath of fresh air, and you’re good to go. Inflatable SUP boards embody accessible freedom: a simple activity that reconnects you with nature and yourself.

“It’s a powerful antidote to modern stress. The moment I step on my SUP, all my worries disappear.” Quentin, 33

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2025