Live for it

Live for it

Live for it



Since its creation in 1996, GONG has never stopped evolving, while still holding onto its values. We have grown, year after year, to assert what defines us: the intense sharing of our passion with as many people as possible.

Every board, every wing, every foil, every piece of equipment, every innovation, every piece of advice is infused with this passion, this strength, this DNA that defines us.

2024 brings great clarity in what GONG offers you: endless incredible experiences!

Performance, innovation, direct relationship, the waterman spirit: everything to make you experience exceptional moments.

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In the beginning was the emotion


In the early 90s, we were already thinking about one thing: being in the water every day!

But where we were, the conditions were very unpredictable.

And the necessary equipment was expensive and not always suitable.

That's where the need to create our own gear was born.

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From there GONG was born

Feasting on the water every day, no matter the sport, that's our waterman spirit.

Surfing, Windsurfing, SUP, Bodysurfing, Paddleboarding, Skimboarding, Bodyboarding, Diving, Kiteboarding, Sailing, Longboarding, Foiling... Everything complements each other to get in the water on the most effective platform: maximizing pleasure, vibes, and adrenaline.

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Our vision is unique


It's through creativity, innovation, and boldness that we make our dreams possible.

The concept is that, no matter the conditions, budgets, or skill levels, we find the solution by creating it ourselves.

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Our mission is to share

Sharing what we create.

Sharing what we know.

Sharing a way of life.

And above all, sharing with everyone.

Thanks to our direct relationship, we make high-end products accessible to all. We provide access to personalized advice and impeccable service.

Result: everyone has a blast.

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Live for it

Today, we simply affirm even louder what we are.

Passionate individuals who live without any compromise: we LIVE FOR IT

Whether you have 2% or 100% of this passion that drives us, it doesn't matter.

Because at GONG, whether you're a beginner or an expert, you have with you a Team, a Staff, an R&D, a know-how... that only do one thing:

LIVE FOR IT

It's the very essence of what keeps us alive that we share with you!

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