NEWS: L’OURS INTERVIEWED BY MORDU!

The Boss and Shaper of GONG, Patrice Guénolé aka L’Ours responded to the invitation of MORDU, the number one french podcast about boardsports and outdoors.

This is a french speaking podcast, if you don’t understand french and want to know more about one of the topics discussed in this podcast and listed below, you can ask your question on our GONG Galaxy facebook group under our Question & Answer post before next Friday. You just need to join the group.

In this interview, L’Ours talks about his background, the genesis of GONG, its business model and where it’s heading. An unfiltered discussion that you can follow via this link and for which we have marked the main topics below.

• Start: Presentation and a look at Patrice’s journey, on the water, in competition, as a product developer and boss.

• 10min44: The 2000s where an economic crisis, a relocation and a new start followed one another for GONG, which in 2009 adopted the direct sales model which is still how it operates today.

• 21min05: The position of GONG today, its turnover, its development potential and its sole shareholder.

• 25min36: The double role of shaper and boss worn by L’Ours and his desire to live a human adventure driven by a common passion.

• 33min18: GONG’s direct selling model and its price positioning.

• 38min28: The GONG Space Center, the weight of investment and the relationship with bankers, those who believed in the project from the get go and others.

• 50min21: R&D at the GONG Space Center, production in Asia and the CSR philosophy at GONG.

• 59min29: A reaction to Raphaël Salles’ opinion on direct sales.

• 01h06min07: A staff at GONG who spends time on the water and who knows the gear.

• 01h09min27: The beard of L’Ours, the title of Malo, the atmosphere on the Wing Foil Tour and the final word.