GEAR : WHY DOES GONG STAND OUT ON THE SUP MARKET?

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Pioneer in SUP, much as it pioneered in wing foiling in recent years, GONG has made a name for itself in the Stand-Up Paddleboarding market by developing high quality ranges. 

Boss and shaper GONG, Patrice Guénolé, shares some insights into what makes GONG stand out on the SUP market, namely with our inflatable I-SUP range, and why our pricing doesn’t compromise on quality or performance:

 

SUPers: Hina and Ahiri on the I-SUP Race and I-SUP Shortboard.

 
  1. Quality That Rivals Market Leaders
  • “The GONG I-SUP range is built to the same high standards as other market-leading brands. We use advanced materials like drop-stitch technology with multi-layer PVC for maximum rigidity, durability, and resilience to wear—comparable to or even better than premium boards on the market.
  • GONG’s manufacturing processes are rigorous, and we have total control over every production phase. This approach ensures consistent quality while keeping costs low. We don’t cut corners on materials or craftsmanship; instead, we streamline production and sell directly to our customers, avoiding traditional retail markups.

  1. Performance: Built for Speed and Stability
  • The 12’6 I-SUP Race board for instance is designed to compete with the best in its class, offering impressive glide, stability, and tracking. It’s ideal for covering long distances with minimal drag, thanks to its refined shape and hydrodynamic design.
  • Our team of expert designers, led by me (founder and waterman), tests and fine-tunes every model to ensure top-notch performance. The GONG I-SUP race boards are known for their agility and speed, making them a reliable choice for both recreational paddlers and those looking to push their limits.

  1. Direct-to-Consumer Model: Quality Without the High Price
  • Our prices are lower because we sell directly to customers without intermediaries, which allows us to offer premium boards at a fraction of the cost of traditional retail brands. Unlike brands that rely on third-party stores and distributors (which often add 2–3x markups), we pass these savings directly on to you.
  • GONG’s goal is to make high-quality watersports gear accessible to everyone. With us, you’re paying for the board’s value and performance, not a long distribution chain or high-margin retail setup.

  1. Customer Trust and Transparency
  • Thousands of paddlers trust GONG worldwide. Our community is passionate and active, so you’ll find plenty of customer testimonials and real-world experiences. We believe in transparency, and the feedback from our users often speaks for itself.

  1. Exclusive Services for GONG Customers
  • Full Support and Spare Parts: With GONG, you’re not only buying a board but also joining a community that supports you with comprehensive services. We offer a full range of spare parts for all our models, so your board can stay in top condition for years to come.
  • Direct Access to Our Experts and Shaper: Our team, including our founder and designer Patrice Guénolé (me) is readily available to answer your questions, offer guidance, and help you make the most of your gear. This direct line of communication with the team behind your board is something unique to GONG.
  • Repair Services for All Inflatable Brands: We stand by a sustainable approach and actively offer repairs for inflatable boards of any brand, including GONG’s. This service helps prevent boards from ending up in landfills and gives them a second life. Our French factory is fully equipped to handle a variety of inflatable repairs—a service that’s truly unique in the industry.

  

SUPer: Hina GONG Team Rider, with an I-SUP Race.

Choosing GONG means quality, performance, and a commitment to longevity, with a range of resources dedicated to making your experience as rewarding and sustainable as possible. You’ll experience great performance, durability, and the freedom to enjoy your time on the water without compromising on quality. Plus, you’re backed by a team that genuinely cares about your satisfaction and experience on the board.

Happy paddling, and feel free to reach out with any more questions!”

 

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