Brands - Patagonia

Patagonia fits naturally into the GONG universe with an approach deeply connected to outdoor sports and the ocean. Founded in 1973 by Yvon Chouinard in California, the brand develops technical clothing and equipment to support users in demanding environments, from the mountains to the waves.

Surfing plays an important role in its history and identity. Patagonia notably designs wetsuits, technical clothing and accessories suited to conditions on and around the water, with particular attention paid to durability and the environmental impact of its products.

Patagonia's story began in climbing before gradually expanding into many outdoor disciplines. Surfing quickly became one of the brand's pillars, supported by a culture focused on practice, travel and the protection of natural spaces.

This experience is reflected in functional equipment designed to support users in their activities. Jackets, fleeces, shorts, technical clothing and accessories meet needs before and after sessions, whatever the conditions.

Patagonia places material choice and product lifespan at the centre of its approach. The brand notably uses recycled materials and favours constructions designed to withstand regular use.

Repair is also part of this philosophy. Patagonia encourages equipment care to extend use and limit replacement. This approach is particularly coherent with board sports, where clothing and accessories are regularly exposed to wind, salt and changing weather.

Environmental protection is a core part of Patagonia’s identity. For several decades, the brand has supported environmental organizations and worked to reduce the impact of its operations, from the selection of materials to the design of its products.

At GONG, Patagonia complements the world of board sports with clothing and equipment tailored for surf and water sports enthusiasts. An iconic outdoor brand that combines technical performance, durability, and a commitment to the environments in which riders operate.