WEAR: LIVE FOR IT ORGANIC COTTON T-SHIRTS!
Made in Portugal, built to last, with no compromise on quality.
Designing clothing that can withstand the sometimes harsh conditions that are part of everyday life for boardsports enthusiasts is one of our key requirements. The new LIVE FOR IT short-sleeve and long-sleeve T-shirts embody this philosophy: living our passion to the fullest, day after day.

A passion for clothing that lasts
Available in short sleeves and long sleeves, the LIVE FOR IT T-shirts are made in Portugal from heavyweight 190 gsm organic cotton. A premium fabric with a great feel, excellent structure, and designed to stand the test of time.
The construction meets the same high standards: a triple-layer collar to retain its shape wash after wash, and reinforced seams for maximum durability.
Their timeless colours and unisex fit make them easy-to-wear essentials wherever you go: after a session, while travelling, or simply as part of your everyday wardrobe.
Short sleeves for the essential everyday staple. Long sleeves when temperatures drop. The same premium organic cotton, the same Portuguese craftsmanship, the same philosophy: simple, durable, and made for living our passion to the fullest.
LIVE FOR IT.


Malo and Benjamin, GONG team riders, are wearing the LIVE FOR IT short-sleeve and long-sleeve T-shirts respectively.