lifestyle GONG bandeau

GONG spirit

Passion above all

Surf nose creation PG

Impassioned by the water and nature, we love being enveloped by it as much as possible.

In order to live this dream, we’ve been fabricating Boards for over 30 years now.

And of course it all started in a garage!!

Why? Only because we couldn’t afford to buy them in stores. So with a group of buddies, we widdled away at any piece of foam we could find, we home sewed Kites, molded Fins etc…. the adventure had started and we weren’t yet aware.

The desire to Surf was stronger than limits on materials. It devoured us and even took our attention away from school…

We have the incredible chance to live from our passion and been able to make a career out of it.


lifestyle sunset boards

Sharing is an essential value here at GONG.

When you have such a strong passion for the Ocean and Nature, you want to share these intense moments, whether it be in action or in contemplation.

You prefer living the session alone or with friends? For us it’s the same but on a massive scale.

Do we need to limit the amount of people that can go in the water because of heavy prices caused by multiple intermediaries ? Our answer is NO!

We share, we explain, and we create human trust with respect to the Surf Culture and its rules.

Direct relation

Because we are different, nobody speaks on our behalf. When we launched Stand Up Paddle in Europe who was there to defend it? Our competition who were skeptics? A string of distributors who have only their best interests in mind? Ditto for direct sales and for all the innovations that profoundly change your usage. Only we can say exactly why and how. By choosing Direct Sales, way before all the other players in the glide world, we placed all our bets on you. The immense majority of business prefers to establish barriers and filters between the user and the conceiver. At GONG it is the opposite : we are in direct and permanent interaction with our clients/users.

This independent spirit, at the service of passion, has always been our guiding light.

lifestyle on the beach with boards

The waterman spirit

3 surfers with boards

Because we were born at the crossroads of the winds, we’ve always lived under seriously changing weather.  Where we live they say you can experience 4 seasons in a day. And it’s true for watersports : you can practice something almost every day.

This need to adapt constantly has made us versatile, giving us a direct lifeline to pleasure. It’s what connects us all.

Our 100% Waterman spirit is the antithesis of the segregation between sports. Nothing you can do with what some may say. Skim, Body, Surf, Windsurf, SUP Bodysurf, Paddleboard, Snorkeling, Kite, Sailing, Longboard foil…whatever it takes to get you out on the water., it’s all good. But always on what’s going to be the most efficient, to maximize the pleasure, the smile, and the good mood.

The user as only reference

black and white writing

Being heavy users of our products, we are particularly concerned with there efficiency.

But our concepts are based off the feedback of our users because it is for them that we exist. From the moment one decides to become a Shaper, the user becomes the only reference ; the center of all our attention.

Use from the job, or friends, the systems with multiple intermediaries, none of this has value unless it benefits the user. If not, then there’s no soul. You are first!!

It is for this reason that our clients love us : it’s all done for, and only for, them.

The performance

3D draw conception board

For everybody and for everyday, the performance is our only goal. To perform, and everyone at their own level, is the guarantee of maximum pleasure.

We make Boards and accessories that function the best for each of your needs, from beginner to Pro.

Brute performance is not our goal. Performance should be at the service of each persons pleasure, according to our desires/needs.

The spirit of pioneers

We, like you, everyone can become a pioneer. Innovate within their vision of the world, within their passions, within their sport, with their relation with others, within the love they have for nature, everyone can do it.

At GONG it is our culture. We take it even farther otherwise, but also when at home when exploring ones garden and all its hidden corners. It’s all a source for positive adventures. Our job is to open the garden gate for you, and make it all possible.

walk in forest boards

Nature first

surf material

The preservation of our environment is a priority. We are passionate about nature, most notably animals.

It should be evident that our activities are contributing to the destruction of the planet. In spite of this we are doing all that is possible for us to reduce this imprint.

We integrate into our management the impact on the planet with our process of product fabrication. Integrated into the R&D system, our Staff is on a mission to reduce this impact by utilizing the solutions available to us and also by inventing them :

  • Packaging ; 100% recyclable and without plastic on our larger products.
  • A separation system for all our refuse.
  • Durable Board production with the most shock resistant techno for their use.
  • Dust and leftover reduction for the factory.
  • Sub-contracting at the ‘clean’ factory level only and controlled by authorities.

But we must not be naïve on this subject, by believing that producing in France is more ecological. Globally it is the same because most components are fabricated in Asia.

We believe that the price has a major impact on the planet. Forst off because you will pay your gear 2,5 times more expensive, you will have to live and work 2,5 haredr to buy it which in turn leads you to pollute 2,5 more. And this is something we reufuse.

But we also refuse to do ‘low-cost’ and to follow trends because this type of consumption destroys the planet for nothing. Make Boards knowing that they are only going to last a summer? Never at GONG. This is surfing trash.

Ecology is a very preoccupying subject at the highest level, with which there is no perfect answer, except to have the will to be better every day.

monkey on branch

Human importance

To know us better one must understand our rapport with others.

Yes we make business, but we do it with respect to others :

  • Interdiction with concern to our competitors on our Forum.
  • Our factories are paid decently (employees have been doubled by 10 in years) by equitably sharing the price that you pay.
  • We hire blooming collaborators whom are simple, modest, happy and very competent.
  • Our salary policies offer one that is fixed for everyone according to their qualifications and bonuses are given for fixed objectives and that are equal for all.

We are often asked the same question : you can sell higher, why do you sell so low?

Simply because we would have a hard time looking in the mirror.

It’s important to have conscious!! That’s how it is at GONG, we’re proud of our work because we do it well and to the benefit of everyone. We could make more sure….. but Karma will take care of those who abuse clients whom are naïve. And since our goal is to be happy, we don’t play with prices.

We won’t be friends with all our clients, it’s not the goal. But we will be super nice, professional, and listen and be 100% honest.

2 surfers with boards